 |
| Identifies
desired outcomes from specified audiences or markets, before
taking any action. Maintains focus and direction. |
Marketing
Planning |
|
| Develops
and conveys key message statements, including a company's "unique
selling position." Sustains relationships through credible
and relevant two-way communication. |
Strategic
Business Communication |
|
| Assists
leaders in articulating the essential nature of their business
in a compelling and truthful fashion in order to support growth
and performance. |
Communications
Consulting For Executives |
|
| Focuses
on the audiences that most impact a company's success. Devises
strategies for strengthening those relationships. |
Relationship
Management |
|
| Builds
mutually beneficial relationships between a company and its
publics, including members of the press. Communicates with audiences
through the media. |
Public
Relations and Media Relations |
|
| Identifies
a company's unique strengths and communicates those qualities
repeatedly. |
Positioning
and Differentiation |
|
| Identifies
and creates effective marketing tools such as websites, newsletters,
announcements and brochures. |
Marketing
Collateral |
|
| Initiates,
develops or participates in signature events, industry conferences,
professional meetings, or community and charitable activities.
Recognizes that marketing is often a "contact sport." |
Special
Events, Conferences, and Meetings |
|
| Attracts
target audiences through clear, compelling copy that educates
and motivates. |
Copy
Writing and Content Development |
|
|
Creates
and delivers a controlled message to highly targeted audiences.
|
Advertising |
|
| Supervises
the details inherent in marketing activities, including client
consultation and updates. |
Project
Management |
|
| From
CEOs to receptionists, engages employees as company advocates
through communication and marketing training. |
Training |
