What is APR?

Communications Tool Kit
Articles

The APR (Accredited Public Relations) designation is a distinction granted by the Public Relations Society of America (PRSA) to experienced public relations professionals who successfully complete a rigorous full-day written examination, followed by an oral exam conducted by a panel of accredited professionals. Nationally, only 40 percent pass the first time.

The APR designation attests to the professionalism of those willing to do what it takes to earn it. APR confirms commitment to the profession and to its ethical practice. It also selects candidates who demonstrate broad knowledge, strategic perspective and sound professional judgment.

FAQs about the Universal Accreditation Program
www.prsa.org/_Advance/apr/faq.asp

PRSA Member Statement of Professional Values
www.prsa.org/_About/ethics/values.asp?ident=eth4

PRSA Code of Ethics
http://www.prsa.org/_About/ethics/pdf/codeofethics.pdf?indent=eth10